hello, i'm winnie

I am the UX/UI Designer for Sip, a new small e-commerce business. I used design thinking to conduct research and design a responsive website that meets the needs of the user and client, as well as copywriting website content. As they are still in the process of launching their brand, I am assisting in implementing my designs onto Squarespace and testing and reiterating as needed.

I execute and produce events, manage a team of brand ambassadors, drive brand presence and engagement by creating meaningful interactions with consumers.

I have helped to produce 30+ events with brands KFC, MasterCard, Department of Health, Carnival, Volkswagen, Primo, Salesforce and more.

I created value for brands by engaging, educating, and establishing brand interactions at 100+ consumer-facing events. I executed on-site events, tours, and marketing campaigns while managing teams of up to 6 brand ambassadors. I identified and met client goals of sales, lead generation, impressions, and engagement.

Brands:  BMW, Latitude Beverage Company, American Express, Reebok, New Balance, Toyota, Big Gay Ice Cream, SpinDrift, Forbes, XBOX, Amazon, NBC, Budweiser, and more

I managed the UFund Dreams Tour marketing campaign for 2 seasons; my responsibilities included supervising all event production,  overseeing the activation footprint, managing a team of 5 brand ambassadors, and delivering event reports to the client.